Privacy & Cookies Policy

Fly Me With My Boo, a trading name of Bespoke Break Co. Ltd (company no. 14176516). Last updated: August 2026.

Fly Me With My Boo values your privacy and is dedicated to safeguarding your personal data. This privacy policy explains how we collect, use, disclose and protect your personal data when you visit our website, use our services or engage with us. It also covers cookies, so there is one policy for everything.

1. Collection and use of personal data

1.1 Personal data refers to any information that can directly or indirectly identify an individual. We may collect the following types of personal data:

Contact information: name, email address, phone number and postal address.
Payment information: credit/debit card details or other financial information, processed by our payment providers.
Booking information: date of booking, traveller details (including dates of birth and passport-issuing country), accommodation preferences, dietary requirements, accessibility needs and special requests.
Boo-Print information: your questionnaire answers and the travel profile we build from them, used to match you to a trip.
Website usage data: IP address, browser type, referral source, visited pages and time spent on the website.

1.2 We may collect personal data through the following means:

When you visit our website and use our services, including taking the Boo-Print.
When you make a booking or enquiry via our website, email, phone or post.
When you subscribe to our newsletter or marketing communications.

1.3 We may use your personal data for the following purposes:

Providing our services to you, including building your Boo-Print profile and arranging your mystery trip.
Communicating with you, including responding to enquiries, bookings and requests.
Processing payments and managing billing and accounts.
Sending you marketing communications and promotional offers that may interest you, where you have opted in. You can unsubscribe at any time.
Improving our website and services and personalising your experience.
Complying with legal and regulatory requirements.

1.4 Where booking details you give us are sensitive (for example dietary, accessibility or health-related needs), we use them only to plan and deliver your trip safely.

2. Disclosure of personal data

2.1 We may disclose your personal data to the following third parties:

Service providers and partners: third parties who assist us in delivering our services, such as accommodation providers, transportation providers, experience providers, and our payment, email and hosting providers.
Professional advisors: such as lawyers and accountants.
Legal authorities: if required by law or to protect our legal rights.

2.2 We will ensure that any third parties receiving your personal data have appropriate data protection and security measures in place. We never sell your data.

3. Security and retention of personal data

3.1 We prioritise the security of your personal data and have implemented suitable technical and organisational measures to protect it from unauthorised access, use, alteration and disclosure.

3.2 We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including compliance with legal and regulatory requirements.

4. Your rights

4.1 You have the following rights regarding your personal data:

Right to access: the right to access the personal data we hold about you.
Right to rectification: the right to correct any inaccuracies in your personal data.
Right to erasure: the right to request the deletion of your personal data.
Right to restriction of processing: the right to request the limitation of processing of your personal data.
Right to data portability: the right to receive your personal data in a structured, commonly used and machine-readable format and to transfer it to another data controller.
Right to object: the right to object to the processing of your personal data for direct marketing purposes.

4.2 If you wish to exercise any of these rights, please contact us using the details below. You can also complain to the ICO (ico.org.uk) if you are unhappy with how we handle your data.

5. Cookies

5.1 We use cookies to enhance your experience on our website. Cookies are small text files placed on your device when you visit our website.

Essential cookies are necessary for the proper functioning of our website and enable basic features — remembering your questionnaire progress, your MyBoo session and site access. These are always on.

Analytics cookies help us understand how the site is used so we can improve it. We only set these where consent is required and given.

Marketing cookies are only used if you opt in, and help us show relevant content on other platforms.

5.2 You can clear or block cookies in your browser settings at any time. Blocking essential cookies may stop parts of the site (like the questionnaire or your MyBoo account) from working.

6. Contact us

If you have any questions or concerns regarding this privacy policy or the handling of your personal data, please contact us at support@flymewithmyboo.com.